Building Apps That Actually Get Used
Started in 2019 because we noticed something odd. Businesses were spending thousands on mobile apps that people downloaded once, then forgot about. The apps looked fine on paper, but they didn't solve real problems.
So we took a different approach. Before writing a single line of code, we spend time understanding what your users actually need. Not what sounds impressive in a pitch deck, but what they'll open on Tuesday morning when they're rushing to work.
We're based in Canberra, working with businesses across Australia who want mobile apps that earn their place on someone's home screen. No blockchain buzzwords. No revolutionary platforms. Just solid iOS and Android development that helps people get things done.
What Guides Our Work
User Testing Before Launch
We put prototypes in front of real people early. Sometimes they hate what we built. That's fine. Better to find out in week three than month six. You'd be surprised how often the feature everyone loved in meetings gets completely ignored by actual users.
Honest Timelines
When a client asks if we can add another feature before launch, sometimes the answer is no. Not because we're lazy, but because rushing leads to bugs. And bugs lead to one-star reviews. We'd rather delay a week than ship something half-finished.
Plain Language Updates
Our project updates don't require a computer science degree to understand. If we hit a technical problem, we explain it in terms of impact and solutions. You're hiring us for expertise, not jargon.
The People Behind the Code
Small team, which means you'll actually talk to the people building your app. No account managers who've never opened Xcode. When you email with a question, it goes to someone who can answer it properly.
Kerensa Blackwood
Spent eight years at a fintech company before joining us in 2021. Knows iOS development inside out, particularly when it comes to apps that handle sensitive data securely.
Pippa Stavros
Background in psychology, which turns out to be more useful for app design than you'd think. She's the one who figures out why users are abandoning your checkout flow.
Discovery Phase
Week one involves asking uncomfortable questions about your business model. What problem does this app solve? Who's going to use it daily? What happens if only half your target market has the latest iPhone?
Prototype Testing
We build a clickable prototype before any real development starts. Put it in front of five potential users. Watch them try to complete basic tasks. You learn more in two hours of testing than six months of assumptions.
Iterative Development
Build in two-week chunks. Show you what's working. Get feedback. Adjust. This means you see progress regularly and can course-correct early if something's not working as expected.
Let's Talk About Your App Idea
No sales pitch on the first call. Just an honest conversation about whether mobile is the right solution for your business problem.
Get In Touch